Social Media Posting
Social media is a collective term for websites and applications that focus on communication, and community based input. It allows you to have conversations, share information, and create web content.
As a business owner don't you want to sell your products and services? So what better way to do that than through the use of social media.
Every Business Needs Social Media
It doesn’t matter if you run a small local shop or an international company; social media is more than just a trend, it connects you with a lot of people throughout the world. Everyone is using social media, whether it’s to talk or video chat with friends and family through facebook messenger or instagram. Social media postings are used so that people can promote their businesses online.
There is so much competition for businesses today. Your brand is not just a logo, your brand reflects the values you have, how you communicate, and what products or services you are providing. Here at Peddyl we help to differentiate you from the competition. We understand that as a business trying to sell new products may be hard. Peddyl helps you build a professional brand by humanizing your business and showing people why they should choose you.
As a customer you want to know exactly what you are investing in and how a product makes your life easier. Before we buy something, we all do our research on the products and services we are interested in. We don't go buy something that doesn’t have good reviews, has an unprofessional logo, doesn't have a website, or from a business that does not feel reputable. When you are selling your products and services to customers, they need to be able to see that your company meets these basic qualifications before they even consider purchasing anything from you.
It Increases Brand Awareness
When you post on social media your content gets indexed quicker. Your businesses social interactions on social media help you build search demand. So when publishing and creating quality content and materials that connect your customers, they become advocates of your business because of the value you are offering them. Let's say you are selling siding replacement, people would like to see if this product is safe and and you have installed it to the customers liking. We make posts, videos and pictures of before, during, and after transformation so that the customer can see the entire process and become hooked on using your product or service. Every time your website, or one of your website links is found on another website or social media service, it improves your SEO score. This makes it easier for customers to find your website. The moral of the story is you should always include your website in your social media postings. New customers learn more about you and the products you are selling by visiting your website. Social Media is a means to get them there.
It Improves SEO
Social media helps your business communicate with existing and potential customers. It helps you gauge what people are interested in such as; types of services, brands, products, promotions, giveaways, etc. It also helps you communicate new products and/or services, attract new customers, and build customer loyalty. Listening to your customers complaints and ideas shows that you care about what they think and how they feel. This type of communication keeps customers engaged and coming back for more. If you pay attention to other businesses, you will often see them make polls just to have customers engage in different products and services they may like. This allows businesses to better visualize who their customers are and the types of products and services they are interested in purchasing, which leads you to make better business decisions, and increase revenue.
It Improves Communication
Having a solid plan for engaging in content to distribute on social media helps your content show your readers, customers, and even other businesses exactly who you are, what type of business your are in, and what you are selling. When making your social media postings always tell the readers what they are looking at, 9 times out of 10 your products themselves should be pretty self explanatory. If you look at any large business on social media, their content screams their brand. Everything including the type of pictures they post, the words and writing style they use, down to the color scheme, is all built to give you a sense of their brand, products, and values.
It Gives Sense To Who You Are
When you make social media posts for businesses whether your selling roofing, or even selling cleaning services; your letting people know what your business offers and what value you can add to their lives. When you use social media postings in your business you have a 100% higher lead to close then outbound marketing and 65% of marketers spend at least 6 hours on social media per week giving them more customers.
Let's say you are a retail clothing store that has a very nice outfit that isn't selling. You think this is because the price is too high. One method to use is a boosted sale via social media avenues. You market that product saying "buy this and receive these other products for 25% off." An example of someone doing that would be if you buy 1 outfit you can get the next one 25% off on all other products in the same category if you spend over $100. This in turn means more money and more customers.